
MediaBridge teaches PR professionals – and anyone who wants to do a better job working with the news media – how to do a better job developing media-friendly materials and pitching stories to the media.
MediaBridge media training is specifically designed to address 21st century media relations issues and challenges, such as:
- Email pitching: More than 90% of journalists say they prefer to be pitched by email, but they also say that they are flooded with email! Learn how to make your email stand out from the crowd.
- Working with journo-bloggers: More and more influential mainstream journalists are also blogging. Learn how to pitch them and score both online and print coverage.
- Leveraging social media: Podcasts, blogs and full-time bloggers are rapidly changing the media landscape. Learn how to get ahead of the curve and begin generating valuable coverage from “non-traditional” sources.