Messages are at the heart of all media relations programs. But if you’re trying to convince the media to use information that’s poorly worded and long-winded, you’re going to have a tough time.

Instead, why not take advantage of MediaBridge’s messaging workshop, which helps you develop messages that are:

• Media-friendly: Your messages should be full of interesting words and interesting information.
• Multi-purpose: Good media-friendly messages are useful for communicating with other key audiences including customers, investors and employees.
• Easy-to-use: There’s no point in developing carefully worded messages that no one on your communications team wants to say when the heat is on. So you need to develop a set of messages in everyday language that real people will feel comfortable with.